we examine the strengths and weaknesses of your company and your competitors, and the opportunities and threats in terms of potential client interests and any economic or regulatory factors that might affect your marketing and sales efforts
market segmentation is a vital part of any marketing campaign as it helps you to gain a greater understanding of your customers needs. we break down the markets into identifiable sectors of interest, and according to the parameters of most interest to you
selection of target markets and market development
we define the target markets, media and channels, timeline, necessary activities and collateral. by targeting the most profitable target markets for your solution, you will gain focused marketing approach and a successful market penetration and development
branding, marketing positioning and sales strategy
while we have identified your competitive strengths and weaknesses, fulfilled market segmentation and selection of target markets, afterwards we provide the specific sales strategy to get those messages out there, whether through pr, advertising, trade shows, industry events, or other channels. we put those processes into a detailed marketing calendar and budget. it's not just a marketing positioning and strategy; it's a step-by-step roadmap for marketing and sales success, roadmap for your strategic planning!
with well-executed marketing strategy you can reach new audience sectors, boosting your company's profits and taking your business to the next level of success. and with careful planning, we can launch and execute strategy developed for you in a way that makes the most of your company's resources, manpower and potential.
the strategy we provide will be based on results of market analysis, positioning, competitive analysis, in addition to other research
marketing decisions and production
based on the final shape of the marketing decisions, we may produce any of the following: create web or video content, print materials, create a timeline, and execute any marketing activities, planning and placing any advertisements necessary
advertising, media planning and buying
from tv or radio commercials to any print media, we can do them all for you. working within a client's budget, we are experts at stretching your dollars to get you the best ad. we become fully engaged with our client's needs and objectives, no matter their business size. We provide on-time and results-oriented advertising